THE WALL STREET JOURNAL - When Bollywood kingpin Shah Rukh Khan launched his production company in the U.S. earlier this week, there was no swanky soirée or engineered publicity stunt to usher in the venture. “I want to start the company off with a bang,” said Shailja Gupta, head of Red Chillies USA. “But I’d like the work to speak for itself." Charged with expanding the company’s digital presence while also securing partnerships...continue to the full article here.